Carlos Vives is one of the most important figures of Latin music known as the pioneer of the Colombian and Latin American sound. Renowned musician, songwriter, actor and entrepreneur, Vives is one of the most acclaimed artists in Latin America. He began his career in 1982 as an actor but it wasn’t until 1986 that he began to sing ballads. In 1991, he began with the classic vallenatos, which led him into being the face of the new Colombian sound around the world. Inarguably, Carlos Vives has a refined ability to merge the traditional with the modern. His approach to taking traditional Colombian vallenato music and reviving it with pop and rock elements has taken the genre and expanded it to an international audience. In his already extended career Vives has managed to win 12 Latin Grammys and two Grammy Awards. Vives’ interpretation of vallenato music into pop hits has led to the success of his albums; in fact, he recently won the Latin Grammy, “Best Contemporary Tropical Album”, for his latest studio album VIVES.

Vives has sold over 20 million albums worldwide and is recognized abroad as the greatest exponent of Colombian music with hit songs such as, ̈La Gota Fría ̈, ̈Fruta Fresca ̈, ̈Volví a Nacer ̈, ̈Bailar Contigo ̈,”La Bicicleta (with Shakira) ̈ and his latest hit ̈Robarte un beso.” He’s amassed 18 #1 radio hits in the US and multiple sold-outs during his last tour in the United States, Europe and Colombia.

In addition, Carlos Vives leads initiative “Tras La Perla” which seeks to achieve sustainable development and quality of life improvement in his native Santa Marta, Colombia.

Born Juan Luis Londoño in Medellín, Colombia, he formulated his artistic moniker Maluma from the first two letters of the names of his mother, father and sister. The 2018 Latin Grammy Award winner for best contemporary pop vocal album (FOR F.A.M.E) is one of social media’s most popular artists with over 23 million Facebook fans, 6 million Twitter followers and a whopping 46 million Instagram followers (Making him the leading Latin male artist on Instagram). His official YouTube/VEVO channel has garnered over 9 billion views and has more than 22 million subscribers, having earned him a YouTube Diamond Play Button Award.

The Urban Latin music icon Wisin, whose real name is Juan Luis Morera Luna, is a singer, songwriter, producer, and entrepreneur recognized for his success, first as part of Wisin and Yandel duo and now in his solo career. In the last 18 years he has remained one of the most popular artists on the radio and on the dance floors, most nominated, awarded, and biggest selling artist in Latin music.

Emilia is a singer, composer, musician and dancer who through Social Media and YouTube has created an impressive fan base and has become a trendsetter among the young. A visionary, charismatic and daring young woman who has made her way through the music industry with a promising career. Her audience is made up of teenagers and young adults, with a potential that keeps her in the eye of brands and agencies who are constantly on the lookout for her types of audiences.

In the past 11 years, multi-platinum award-winning, singer/songwriter Prince Royce has become a bona fide Latin superstar and bachata music idol, scoring 21 #1 radio hits, 22 Latin Billboard Awards, 19 Premio lo Nuestro Awards, 19 Premios Juventud Awards, 9 Latin AMAs, and 14 Latin GRAMMY nominations.

Royce has a massive fan base with close to 60 million followers on social media and he has sold out many of the most prestigious venues in Latin America and the United States. In February 2019 Prince Royce made history becoming the first and only tropical music artist to perform at the Houston Rodeo at the NRG Stadium where he attracted more than 55,000 euphoric fans. According to Billboard, he is one of the Top Ten Latin artists with most followers on TikTok.

August 9, 2018 was proclaimed “Prince Royce Day” in New York by Mayor Bill de Blasio, in recognition of his contributions to society and for being a role model to youth in his home town. He has been induced into the Bronx Hall of Fame with a street named after him, and ran the New York City Marathon to raise funds and awareness on education in public schools and kidney disease.

Billboard included his 2013 album “Soy El Mismo” in their “50 Best Latin Albums of the Decades” list. Royce’s self-titled debut album is #4 on Billboard’s list of Top Latin Albums of the Decade (2010s) and he has three songs in the Hot Latin Songs of the Decade chart “Darte Un Beso”, “Corazón Sin Cara” and “El Verdadero Amor Perdona” x Mana. 

Recently Royce set a new record with twenty-nine weeks at #1 on the Billboard Tropical Airplay chart with smash hit “Carita De Inocente” earning an official Guinness World Records certification. He is the artist with third-most #1s on the Billboard Tropical Airplay chart (behind only veteran tropical artists Marc Anthony and Victor Manuelle). At the close of 2020, Prince Royce was #1 on Billboard’s Year-End Tropical Airplay Artists chart and Tropical Airplay Songs chart (with “Carita De Inocente”), while his “Carita De Inocente” was 2020’s #2 Latin Airplay Song.